Think of New York and a world opens up. A world made of cinema, music, vitality and art. A magical place, by constitution and by narrative construction, which embodies unique and dynamic opportunities. The vitality of the Big Apple is the most attractive thing possible for anyone with a dream they wish to pursue, the desire to live for the day, an unstoppable passion for everything that involves expressing their own personality. The place where everything is possible because, as John Updike said, “the true New Yorker secretly believes that people living anywhere else have to be, in some sense, kidding”.